Social business in UA is designed to provide counseling assistance to people involved in social entrepreneurship in Ukraine and to inform users about the major events related to this field. The most important task was to create convenient system for interaction of different types of users and make it simple and understandable to each user. For this purpose, we conducted a complete marketing research and analysis, which resulted in building comprehensive strategic plan for the development of this project. At the moment, Social Business in UA has modern user-friendly design, which is “must have” for convenient communication with such multi-dimensional resource platform.