Motive Retail is a US software company that penetrates innovative technologies to global manufacturers and dealer systems of the automotive industry. There was a need for better collaboration and document exchange between car manufacturers, dealers, and distributors across the globe within a single platform. We created the Liferay-based web portal, which, due to its umbrella structure, provided a well-ordered system of roles and permissions and arranged communication with clients. Each dealer and manufacturer got their personal website to access business information on distribution, prices, agreements, etc. More than 200 websites were created and managed independently on the active portal with differentiation of user access. The integration automation platform allows car manufacturers to share data with dealers across a global, dynamic, and complex ecosystem via tighter system integration within a millisecond instead of several weeks. We helped to ensure the profitability of partners through dealership standardization of processes with custom automation solutions for business. Integrations helped converge these processes and data into a centralized hub of tools, resulting in better organization, efficiency, and ultimately more deals. The time-consuming labor intensity decreased thirty times.