All Sale Bazaar All Sale Bazaar is one podium with point of sale features you want for your homes and yourself. It has some jaunty, zappy and upbeat artifact at very mollified prices and at their second to none quality. This latterly fabricated ecommerce website proffers swift and sailing access to everything you have a yen for. You can find your covet products more swiftly and deftly using our convivial and amicable online shopping rostrum. Cart up your trolleys to the rim in just a moment and amass elementary home delivery on every order. All these benefits iced with our scooped up offers and discounts. Objective All Sale Bazaar was in dire need of an upgrade. Built on a primitive, custom CMS with a dated user interface template, the site was incredibly difficult for our digital marketing team to optimise and improve conversions through the site. That’s the objective, after all – to increase the number of order that were made through the site from the Shop . We pitched the idea of overhauling the entire design and improving the user experience by creating a modern, responsive design with a greatly simplified site architecture and user flow based on hard data from the existing site. Task We made use of remarketing by also segmenting out these audiences based on their previous interaction with the brand and their stage within the buyer journey. Event-based custom audiences using Pixel data layered with appropriate exclusions enabled us to curate our messaging strategy, ensuring we delivered the right messaging, to the right people, at the right time. For customers who were near the end of the buyer journey, for example ‘basket abandoners’, we offered incentives such as discounts to encourage them to convert.