Client background A San Jose-Based On-Line Business. The Founder Worked Full Time As A Contractor Both As A Game Industry Consultant And Software Engineer. Word Links - Decode the Clues Word Links is a wordy brain game for 4 to 12 players where two teams compete by giving clues about secret words while the other team tries to decode those clues. This game will test the limits of even the most creative intellectuals. Word Links can be played live at parties in under 30 minutes or remotely over the course of days and weeks with remote friends, family, or strangers. To win, a player will need to be able to think outside the box to try and correlate your opposing team’s clues and also come up with extremely witty clues of your own. In-app purchase the ability to play several games at a time public games sharing to social media push notifications Business challenge Word Game genre is poised to expand both its share of global downloads and reach this year. Nevertheless, Word Game downloads are expected to rise by 7 percent year-over-year on the App Store and 31 percent on Google Play in 2020. Such dominant players as Codenames, Codewords, or Decrypto have already won the attention of players. The idea was to build the game that requires the player to give clues that only your teammates can decipher, but anything too obvious will quickly be decoded by the other team. LinkUp Studio’s goal was to create a robust game application, genius in its simplicity, allowing to take the word game genre to a whole new level. Solution & process In 2020, LinkUp Studio crafted a next-generation multiplayer word game where two teams compete giving clues about secret words while the other team tries to decode those clues. The app has a beautifully designed interface which allows users to quickly and easily play any number of games for 4 to 12 players at a time handlessly. The user can easily and quickly see what your teammates missed on your own clues as well. The aрр got a brand new ranking system. Therefore, each player can see how you rank up against your friends during the game. The opportunity to play both private and public games is implemented as well. In the result of this fruitful cooperation, end game users of LinkUp Studio’s client got an instant favorite app for anyone who enjoys word games. This word game will have them thinking of word connections they never imagined could have existed.